I am a serious stickler for proper spelling, grammar, the works, and even though I may misstep on occasion or fail to remember when it's appropriate to use the term further as opposed to farther, or lie as to lay....I still have some common sense as to what sounds right and what sounds, well, god awful. Case in point; McDonald's new advertising campaign that features common sayings missing the letter (and symbol of the company) "M", in every tag line. Apparently this is supposed to convey to me that I need to put the "M" back in my mornings.....blegh (that is the typed interpretation of me gagging).
My walk down Dearborn every morning to class is bombarded by these ads and begins to read as an ongoing dialogue of someone who clearly did not participate in their school's spelling bee. It annoys me based on elementary levels of spelling but also because the concept doesn't make sense to me. I mean, do I really want to associate my "Orning Gru blings" or "Orning Co ute" with McDonalds? No, I don't. It's annoying and looks like vandalism. To express an aspect of my annoyance to you, please try and survive the next paragraph.
Dear cDonald's-
Your new advertising ca paign is i possibly annoying and akes y orning co ute that uch ore unbearable. I ust say that your creativity is uber la e and should be ter inated. uch appreciation in advance for your cancellation of this atte pt,
- iss Katie Lynn Stewart
Funny. Not sure what to say otherwise. What does this say about advertising or advertising tactics?
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